I HELP REPOSITION CELEBRITIES
and brands to take advantage of the increasing interest in health, wellness and lifestyle content.
In fall of 2016 I'll announce a new lifestyle initiative created in partnership with a popular sports superstar (at left). Launching with a microsite and social media push in 2016, and culminating with release of the diet and fitness book of the same name in June of 2018, this project positions a sports personality as an important voice in the food, nutrition and wellness space.
As an author and publisher, I have also helped stars like Novak Djokovic, Jessica Alba and Maria Menounos create bestsellers in the diet, fitness and lifestyle space.